Quantcast
Channel: Blog – TechnicalSEO.com
Browsing latest articles
Browse All 45 View Live

We Tested How Googlebot Crawls Javascript And Here’s What We Learned

Think Google can’t handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by […] The post We Tested How Googlebot Crawls Javascript And Here’s What...

View Article


Troubleshooting Data Fluctuations in SEO

“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, […] The post Troubleshooting Data Fluctuations in SEO appeared first on TechnicalSEO.com.

View Article


Ad Blockers & Analytics: What Webmasters Should Know And Do

As of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party […] The post Ad Blockers & Analytics: What Webmasters Should Know And Do...

View Article

Why Google’s Cache Should Not Be Used For SEO

For a long time, SEOs have relied on Google’s cached version of pages to answer questions such as Did Google crawl […] The post Why Google’s Cache Should Not Be Used For SEO appeared first on...

View Article

How To Quickly Find And Export All Subdomains Indexed By Google

Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple […] The post How To Quickly Find And Export All Subdomains Indexed By Google...

View Article


AMP: Above and Beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring […] The post AMP: Above and Beyond appeared first on TechnicalSEO.com.

View Article

What Is Semantic Search And What Should You Do About It?

SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of […] The post What Is Semantic Search And What Should You Do About It? appeared first on...

View Article

Recent Changes to Organic Sitelinks Cause Major Drops in Impressions in...

Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and […] The post Recent Changes to Organic Sitelinks Cause Major...

View Article


A Guide to JSON-LD for Beginners

Structured data is a must-have for many sites, but it can be hard to get a handle on the technical […] The post A Guide to JSON-LD for Beginners appeared first on TechnicalSEO.com.

View Article


JavaScript and SEO: Making Your Bot Experience as Good as your UX

“More and more, we’re realizing it’s incredibly important for us as SEOs to understand JavaScript’s impact on search experience. Can […] The post JavaScript and SEO: Making Your Bot Experience as Good...

View Article

Unlocking Hidden Gems Within Schema.org

Schema.org can be a confusing resource if you’re trying to learn how to use and implement structured data. This mini-guide […] The post Unlocking Hidden Gems Within Schema.org appeared first on...

View Article

Duplicate Content and Strategic Resolution

Duplicate content can sprout out from a multitude of unexpected avenues and webmasters must be vigilant to ensure that it […] The post Duplicate Content and Strategic Resolution appeared first on...

View Article

AMP: A Case for Websites Serving Developing Countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands […] The post AMP: A Case for Websites Serving Developing...

View Article


What Is Technical SEO? Your Ultimate Guide To Getting Started

Article written by Kevin Indig, with Alexis’ contribution. Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: […] The post What Is Technical SEO? Your Ultimate Guide To...

View Article

Why Page Speed Matters to an SEO and What to Do About It

As an SEO you’re bound to come across page speed and latency initiatives (after all, Google has called it out […] The post Why Page Speed Matters to an SEO and What to Do About It appeared first on...

View Article


A Machine Learning Guide for Average Humans

If you’ve ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you’ve come […] The post A Machine Learning Guide for Average Humans appeared first...

View Article

Ask the SMXpert: SEO Markup and Structured Data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you […] The post Ask the SMXpert: SEO Markup and Structured Data...

View Article


Ask an #SMXpert – JavaScript & PWAs

#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile […] The post Ask an #SMXpert – JavaScript & PWAs...

View Article

Top 10 SEO Experiments Of 2018 Published On Twitter

?‍? SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of […] The post Top 10 SEO Experiments Of 2018 Published On...

View Article

The SEO Cyborg

SEO is more than the tri-force of crawling, indexing, and ranking. Alexis Sanders shares how the incredibly important steps of […] The post The SEO Cyborg appeared first on TechnicalSEO.com.

View Article

Bing Crawling, Indexing and Rendering

Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East. Read the full […] The post Bing Crawling, Indexing and Rendering...

View Article


10 Important 2019 SEO Trends You Need to Know

Article written by Danny Goodwin, with Alexis’ contribution. 7. Win with On-page Optimization Alexis Sanders, technical SEO manager at Merkle, […] The post 10 Important 2019 SEO Trends You Need to Know...

View Article


2019 in Search: Find Your Seamlessness

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects. […] The post 2019 in Search: Find Your...

View Article

A 5-Step Guide to Diagnosing Technical SEO Problems

I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe […] The post A 5-Step Guide to Diagnosing Technical SEO Problems appeared first on...

View Article

SEO UX Play: Information Architecture & Linking Hierarchy

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three […] The post SEO UX Play: Information Architecture & Linking Hierarchy...

View Article


Welcome To Merkle’s SEO Insights

Merkle first launched TechnicalSEO.com in April of 2015. The site was created for Merkle SEOs as well as SEO industry […] The post Welcome To Merkle’s SEO Insights appeared first on TechnicalSEO.com.

View Article

Blocked or not? Wildcards, typos and other robots.txt ambiguities

Older than most of the search engines we use today, the robots.txt file is a dinosaur of the web. Although […] The post Blocked or not? Wildcards, typos and other robots.txt ambiguities appeared first...

View Article

Product Schema for Google Merchant vs. Google Search

It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential […] The post Product Schema for Google Merchant vs. Google Search...

View Article

Analyzing the On-Site User Journey: Page Pathing for SEO Insights

At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content […] The post Analyzing the On-Site User Journey: Page Pathing for SEO...

View Article



Playing the Long Game: Building Topical Authority with Technical & Content...

Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure […] The post Playing the Long Game: Building Topical Authority with Technical &...

View Article

An SEO RPG Game

We’re launching a new game called “the search”, available on technicalseo.guru (Max Prin had the domain and it fits our […] The post An SEO RPG Game appeared first on TechnicalSEO.com.

View Article

Organic Holiday Shopping Landscape: Challenges & Strategy for 2020

We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some […] The post Organic Holiday Shopping Landscape: Challenges & Strategy for...

View Article

How to Handle Duplication & Create Unique High-Quality Content

Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites […] The post How to Handle Duplication & Create...

View Article


Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared […] The post Unpacking the CausalImpact of Google’s...

View Article

Search Audiences & User Intent: SEO’s Secret Weapon

What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data […] The post Search Audiences & User Intent: SEO’s Secret...

View Article

SEO in the Age of COVID-19: Organic Impacts on the Retail Industry

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore […] The post SEO in the Age of COVID-19: Organic Impacts on the Retail...

View Article


SEO-SEM Collaboration

Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space. Countless ad formats […] The post SEO-SEM Collaboration appeared first on TechnicalSEO.com.

View Article


Recipe Structured Data Does Matter for SEO

Recipe structured data provides a way to help users find recipe content by making it easier for Google to understand […] The post Recipe Structured Data Does Matter for SEO appeared first on...

View Article

Top 10 Tools for Bulletproof SEO Content Strategies

Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool […] The post Top 10 Tools for Bulletproof SEO Content Strategies appeared first on...

View Article

Searching for the Right Fit: What to Expect Moving from SEM to SEO

Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. […] The post Searching for the Right Fit: What to Expect Moving from SEM to SEO appeared first on...

View Article

How Embedded YouTube Videos Can Improve Organic Traffic

Incorporating YouTube Videos in Your Organic Search Strategy Video content can often be an overlooked SEO opportunity for many websites. […] The post How Embedded YouTube Videos Can Improve Organic...

View Article


Technical SEO for eCommerce | CHECKLIST 2022

Why is technical SEO important for eCommerce? Imagine you have a beautiful, designed house. You might have a perfectly decorated […] The post Technical SEO for eCommerce | CHECKLIST 2022 appeared first...

View Article
Browsing latest articles
Browse All 45 View Live